e-Journal: Vol.13, Issue 03, Paper No. 04

Preserving National Culture in the Face of Globalization: Opportunities for and Ways of Promoting Phap Lam Hue in Jewelry Design in Vietnam



Vuong Bich Tuu Do


Abstract

In the context of globalization today and facing the risk of being absorbed into larger cultures, the issue of preserving national culture has become more urgent than ever. It necessitates the identification of old values and the construction and absorption of new values. The application of Hue painted enamels known as ‘Phap lam Hue’ in jewelry design is an effective solution for the development of this art form. In this context, this research examines the opportunities for and ways of promoting ‘Phap Lam Hue’ in Jewelry Design in Vietnam. The research uses an interdisciplinary approach that combines history, culture, and art studies. It carries out fieldwork in Hue the city, and collects data from records, statistics, and surveys. Data is analyzed, compared and synthesized in order to propose solutions for applying Phap Lam Hue art to jewelry in Vietnam. The findings show that promoting the value of this unique art form in jewelry design not only brings aesthetic values but also contributes to preserving and enhancing the unique cultural identity of the country. While it presents many opportunities, it also poses significant challenges for the development trend of Phap Lam Hue art in an era where the boundaries between cultures are more fragile than ever.

Keywords:

Phap lam Hue art, decoration, Nguyen dynasty, jewelry design, globalization, Vietnam.

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